My former colleagues at IPDI beat me to the story, but last night I received an email, courtesy of the excellent Non-Profit Salesforce.com Practioners Group, directing me to a post on Mashable! about a Salesforce App for Facebook called Faceforce.
Web-based CRM software provider Salesforce.com has launched a Facebook application for connecting data from the two services. Appropriately named Faceforce, the application allows you to see things like your contact record (which is kept in your Salesforce.com account) side-by-side with a user’s Facebook profile, assuming they are list as a friend. In theory, this enables a more personal relationship between sales people and their customers by letting them know more about each other.
Effectively (and legally!) utilizing Facebook data is considered the holy grail for many tech companies right now. Logically, a link up between Facebook and Salesforce should be profitable for both parties, strengthening relationships between contacts. A healthy dose of respect is required though. The strength of some Facebook friendships will be tested! Continue reading ‘Salesforce + Facebook = Potentially Lethal!’
Current Conversations