Archive for the 'liberal democrats' Category

Nick Clegg’s Secret YouTube Weapon

I just came across this video (via Lib Dem Voice) of Paddy Ashdown, former Liberal Democrat party leader, explaining why he’s backing Nick Clegg in the leadership race.

It’s really rather good. Paddy looks relaxed and comfortable in front of the camera, aided by the fact the camera is shooting from an angle and not head on (kudos to the cameraman!). This is a highly effective technique that can instantly improve the quality of a video. The lighting is good, streaming in through the window behind him, making Paddy look young and fresh. The open laptop and coffee mug on the desk also add a sense of authenticity.

This is an excellent example of good quality online video. Regardless of who you support in the Lib Dem leadership race, I hope all Lib Dem members will take note of the simple techniques applied in this video and try to put them into practice themselves.

It will also be interesting to see if Nick can match Paddy’s on camera performance and whether his campaign team are going to make online video a central part of their campaign. A large YouTube button does appear very prominently on the frontpage of Nick’s website at least, alongside buttons for two other major social networking sites, Flickr and Facebook.

My one request though, please get rid of that ghastly background on Nick’s YouTube page! It gives me a headache every time I look at it and frankly the information you are trying to convey, i.e. Nick’s name, slogan and website url, is not very clear.

Lib Dem Blogosphere Comes of Age

It nearly disappeared into the ether a month ago, but over the last couple of days Lib Dem Voice has proved its worth.

I’ve been reading Lib Dem blogs almost daily for over a year now, the excellent LibDemBlogs.org.uk makes it so easy, with Lib Dem Voice as my first destination. Although several Lib Dem MPs write excellent blogs, Lynne Featherstone, John Hemming and Steve Webb to name just a few, I had never seen a Lib Dem MP post a comment on a blog other than their own. (CORRECTION: Jeremy Hargreaves has informed me Ming commented on his blog back in June. My overall point remains valid though.)

That all changed this week. On Tuesday, Lynne Featherstone posted a comment on a story about Ken Livingstone on Lib Dem Voice. As a former member of the London Assembly Lynne is uniquely placed to comment on Mayor Livingstone. Lynne’s typically adventurous foray into the blogosphere illuminated the discussion and was pleasantly surprising. It was fantastic to come across a Lib Dem MP willing to take part in the online conversation.

I was therefore even more suprised and delighted when I saw Ed Davey, Ming Campbell’s Chief of Staff and the party’s campaigns chief, was the first to comment on Stephan Tall’s LDV story, Lib Dems to join Brown cabinet?

Clearly, this was a major political story. It dominated the BBC’s political coverage all day, drawing comment on the Daily Politics, Newsnight and Nick Robinson’s blog.

Ed’s comment, made at 9:09 am, which must have been posted almost as soon as Stephen’s article appeared, is an important sign of the importance the Lib Dem hierarcy places on the blogosphere. As recently as 6 months ago, a source within the Lib Dems’ Cowley Street HQ confirmed Lib Dem MPs do not receive a review of the blogosphere as part of their media briefings. Evidently Ed or a member of his staff are checking LDV regularly.

Ed’s rapid rebuttal was sharp and to the point:

For the record, there is no prospect of any Liberal Democrat joining the Brown Government.

He was obviously extremely angry, just like many Lib Dems are, that such a story made the front page of a national newspaper.

Putting the political dimension to one side, it was great to read such a passionate response on a blog that has built a strong Lib Dem community. Similar rebuttal statements can often be found in the MSM, but it’s so much more meaningful when a senior member of the party speaks directly to the Lib Dem community. Ed did himself enormous credit with this comment and immediately set the firm tone of the party’s response to this story. The opening line of the following comment is testament to this:

Phew - long winded comment narrowly averted by Ed’s response. Well done Ed.

In the comments that followed, not one gave the story any credit. Yes, the story still received significant coverage in the MSM, but those who read Ed’s comment immediately set about defending the party. Stories titled The Guaridan Talks Rot, Morally Bankrupt Guardian shows that it is no guardian of free speech and high political values, Liberals resist headless chicken hysteria at “bums on seats” story, Do we really worry the other parties that much?, A cosy consensus, , Cabinet seats and spin and More Guardian tripe appeared on Lib Dem blogs. Even Tory blogger Iain Dale was forced to admit the story had

all the hallmarks of Labour spin.

It would be a bit of a stretch to suggest everyone who posted a story or commented on The Guardian’s erroneous reporting read Ed’s comment, but it certainly helped.

This is a significant development for the Lib Dem blogosphere and for the party. I sincerely hope that more Lib Dem MPs begin engaging with the community of Lib Dem bloggers. The community is active and vibrant, full of ideas and energy and research in the US demonstrates bloggers are some of the most influential members of society. Well done to Lynne and Ed. It’s now time for all Lib Dem MPs to get involved.

UPDATE: Steve Webb MP has now posted a comment over at LDV, Paddy turned down N.Ireland; MPs angry at ‘elderly Scots.’





    Barack Obama Logo